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Getting Started 3: Optimizing and Publishing Your Website

This article contains information on how to Optimize and Publish Your Website using the Midphase Website Builder.

BEFORE YOU START: What is SEO?

Optimising your site will help Google and other search engines to choose when to show our site in search results. The most important thing to know about Site Engine Optimisation (SEO) is that your site must have relevant and original content with links from other sites.

Everyone wants their site to be listed at the top of a Google search but this can only be achieved through good content, optimisation and linkage. If you want your site to be successful it's well worth spending time learning more about how SEO works and google has an excellent guide in PDF format here :http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

Google has plenty of other information to help you learn more and this is place to start: http://www.google.com/support/webmasters/bin/answer.py?answer=7089

STEP 1: Domains

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You can publish your Website Builder site at any time by clicking the Publish button (1).

STEP 2: Search engine optimisation

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Click on Manage (1) and then click on the SEO (2) button

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The site Title (1) should include the name of your organisation and what you do.

The site Description (2) should be one or two short sentences that you would like to appear in a search listing for your site. Search engines will show this description in search results below your URL

The Keywords (3) should include words that your users will most likely use to search for your site. (i.e. for a photography site the keywords could be: portrait, photo, photography, london, photographer, professional). If you have a retail store it might be good to add your location.

Select the language of your site and then click on Save

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To set the SEO details for any other pages, Click the design tab (1) and then click the page settings button (2). Click SEO (3) to open the Page options dialogue.

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Set the keywords for this page (1). Use short words that describe what is on this page that makes it different from other pages. Use a few words - there is no right number but there is advantage in using more than your need or repeating words.

The Description field should describe what is on the page in one or two short sentences (2)

Click Save options (3)

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Click the page settings button and then click Name and URL (1)

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Set the page title (1). The contents of the page title field will usually appear on a Google search results page, so this should be short descriptive name. Clicksave options (2).

STEP 3: publish

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To publish your site, click Publish (1)

STEP 4: index your site with Google

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Last Updated: 26th of June, 2013     Article ID: 1016

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